Toyota is launching a new, advanced safety research center that will collaborate with leading North American universities, hospitals, research institutions, federal agencies, and other organizations on projects aimed at reducing the number of traffic fatalities and injuries on America's roads. Toyota's new Collaborative Safety Research Center (CSRC) will be based at the Toyota Technical Center (TTC) in Ann Arbor, MI, and will involve Toyota researchers and engineers from North America and Japan. The company estimates that it will commit approximately $50 million over the next five years to fund CSRC. The collaborative research will pursue integrated ways to enhance safety, involving the vehicle, driver, and traffic environment. Initial areas of focus will include reducing the risk of driver distraction—a growing cause of accidents—and protecting the most vulnerable traffic populations, including children, teens, and seniors. These populations account for approximately 30% of U.S. traffic fatalities. In addition, CSRC will conduct in-depth analyses of available accident and human behavior data to support stakeholders' efforts to evaluate and speed deployment of active safety systems The charter partners will be the University of Michigan, Virginia Tech, and The Children’s Hospital of Philadelphia.