Accenture will collaborate with Magneti Marelli in the design and development of the company’s in-vehicle infotainment (IVI), telematics, and embedded software initiatives, under a five-year contract. Accenture will help develop and manage the company’s digital entertainment and communication solutions and services designed to improve the onboard driving experience of a wide range of vehicles, including cars, light commercial vehicles, and trucks. “Magneti Marelli is pleased to team with Accenture in this effort,” said Giuseppe Rosso, Chief Technology Officer of Magneti Marelli. “Accenture’s proven track record in the area of embedded software and deep automotive industry knowledge will greatly support our ability to serve the in-vehicle infotainment and telematics global market, in a phase of big growth of our business. This agreement also allows a useful integration between our technological know-how and Accenture’s expertise in the field of service software platforms.” Accenture will use its global network of Automotive Solution Centers to provide industry knowledge and experience. Based in four locations: Hyderabad, India; Turin, Italy; Shanghai, China; and Detroit, the centers are connected virtually, allowing clients to be served regardless of their location.