Research and Markets has announced the addition of Frost & Sullivan's new report "Executive Analysis of European and North American Automotive App Store Concepts and Services" to its offering. This study focuses on the evolution of hybrid infotainment and telematics systems in the European and U.S. automotive markets. It analyzes the upcoming trend of OEMs focusing on allowing smartphone apps to run inside the car and using that connectivity to provide additional services—a method industry refers to as brought-in applications. The study also looks at business models, value chain analysis, and revenue generation processes and strategies for OEMs using apps from smartphones. The different HMI (human media interaction) types that OEMs are developing to allow app access inside the car are also examined. The study includes built-in, beamed-in, and brought-in technologies. Brought-in apps such as Internet radio are the current developments in the automotive apps and services market. The Gen Y population and technology usage trends in the U.S. and Europe are veering toward increasing use of mobile Internet on new-generation smartphones and accessing apps on popular app stores such as Apple. This is driving vehicle manufacturers to allow smartphones to be accessed inside the car through safe HMI.