Infotainment enters fourth generation

  • 05-Aug-2010 09:49 EDT

Automotive infotainment systems in 2010 are entering their fourth generation of evolution, a phase for which they allow consumers to customize their own experience, according to iSuppli Corp. Advances in silicon technology mean that the new architecture can launch with a feature set that is not predefined on the production line. The consumer-driven approach represents a dramatic departure from the previous approach to infotainment, for which the capabilities of the hardware were defined by automotive engineers. The roles and responsibilities of OEMs and consumers have changed dramatically, with OEMs deciding that it is not possible for them to keep up with the demands of the consumer device space unless they define a line of development that they themselves will not cross. Amid this evolution in hardware design, global revenue from shipments of automotive infotainment systems is set to rise to $37 billion in 2016, up from $30.8 billion in 2010.

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