GM small-car style soul is in Seoul

  • 23-Apr-2010 12:52 EDT
Seoul Advanced Design Studio.jpg

This design sketch of a future transportation solution was drawn at GM's Seoul Advanced Design Studio.

General Motors now has a bigger design presence in Korea. The company recently opened the Seoul Advanced Design Studio, which is the base for GM's global mini and small vehicles. The 30 designers and other employees there specialize in exterior and interior styling, as well as research on trends in colors and materials, advanced electronics, digital design, and studio engineering. The GM Daewoo Design Center has relocated its advanced design function to Seoul from its headquarters in Bupyeong, Incheon, to enhance its function and specialty. Located in the trendy Gangnam section of the city, the Seoul Advanced Design Studio is one of 10 GM global design centers. The International Council of Societies of Industrial Design has named Seoul as the World Design Capital 2010. Korean designers were responsible for styling of the Chevrolet Cruze, Spark, and yet-to-be-launched Aveo (sold in Korea as the Lacetti Premiere, Matiz, and Gentra).

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