Citroën DS concept to become reality in 2010

  • 18-Mar-2009 11:00 EDT
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DS Inside concept hints at future Citroën design. The DS3, based on the DS Inside, will be launched in early 2010. (Newspress)

­­­­­­­­­Citroën’s DS Inside concept, revealed in a darkened side room in the Citroën booth at the 2009 Geneva Motor Show, generated an age-related split among potential buyers polled in France, according to a ­Citroën source. Those old enoug­h to remember Citroën’s iconic DS may have thought the new concept was shamelessly riding on the DS coattails, but younger respondents thought the DS reference was to Nintendo’s video-game cons­ole.­­ ­C­itroën has tried to avoid the issue by suggesting that DS stands for Different Spirit, OK until you try it in French. And Citroën was only showing the outside of the Inside; we will have to wait before we can see the interior.

Nonetheless, the concept is the shape of things to come. The DS Inside is based on the smallest of the DS concepts, the DS3, due for launch early next year. The design team was headed up by British designer Mark Lloyd. There is something of the Mini about its appearance, emphasized by the two-tone color scheme featuring a vivid pink roof and matching door mirrors.

The production DS will not replace an existing model but is part of the company’s new “Créative Technologie” philosophy, which is destined to produce a new Citroën model every ­six months for the next three years. Citroën ­promises two further DS models, code-named DS4 and DS5, to follow.

Besides the DS Inside, Citroën also announced a Euro 5 compliant 150-PS (110-kW) diesel engine, which will be available in the C4 Picasso compact MPV range from May 2009. A diesel particulate filter will be standard equipment. The engine will drive through a six-speed automated transmission with quoted carbon dioxide emissions of 152 g/km.

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