A Tier 1 body-trim supplier is born

  • 15-Mar-2009 10:37 EDT
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SRG Global specializes in chrome-finished plastic trim such as grilles. (Lexus)

The Geneva Motor Show was the launchpad for a new automotive supplier: SRG Global. The company has grown out of the trim operations of Guardian Automotive and Siegel-Robert Automotive, following Guardian’s acquisition of Siegel-Robert.

The new company, which includes Guardian’s European trim operation, previously known as Lab Radio, specializes in producing chrome-finished plastics, including brushed chrome and nickel, for vehicle body trim. A Tier 1 supplier to most OEMs around the world, SRG Global is also a Tier 2 suppler to some of the largest automotive suppliers. Its products include greenhouse systems, body side systems, front- and rear-end systems, as well as interior assemblies and ornamentation.

“We do high-value-added coatings on plastic parts—grilles, body side moldings, trim—any decorative or design-based features on a vehicle,” explained Jon DeGaynor, Vice President of Business Development and Strategy for SRG Global. Other business includes architectural glass and coatings.

The company employs around 4000 people worldwide, including some 3100 in its six U.S. manufacturing plants and technical centers. Western Europe and China are represented with two operational centers and one technical center in Spain and an operational and technical center in China, and the company has engineering and sales offices in Yokohama and Nagoya, Japan. Future growth is planned for Mexico in 2010, to supplement U.S. production, as well as further growth in China and Central Europe—a plant is scheduled to open in Poland in April 2010.

“Part of bringing this together gives us the critical mass with customers like Toyota, with Asian and European customers. We have a critical mass with sales and also the engineering capabilities to offer support in any region of the world,” DeGaynor told AEI.

How is SRG Global looking at future developments? Production processes, durability, and environmental processes are all issues the company is evaluating.

“We’re working on a fully green plating process,” said DeGaynor. “Secondly is finding ways to get beyond wet chemistry, looking at vapor deposition or other dry chemistry processes to give the same feature functions and also to improve the durability of the vehicle. Our drivers are mass production, alternative materials for design flexibility, as well as design features like different colors.”

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