BharatBenz celebrated a milestone with delivery of its 50,000th truck less than five years after the brand's market launch. Presented at a regional brand event in Hyderabad, the 4928 TT tractor (pictured) is from the all-new BharatBenz heavy-duty range.
Custom-tailored for the Indian market and its demanding customer requirements by Daimler AG, the BharatBenz brand product portfolio features medium- and heavy-duty segments as well as an all-new heavy-duty range added in 2017.
“50,000 truck sales in less than five years—no other new market entrant in India has achieved this before. BharatBenz is today firmly established in the world’s toughest CV market and will continue to push the industry limits in terms of safety features, environmental friendliness and fuel economy,” Erich Nesselhauf, managing director and CEO, Daimler India Commercial Vehicles, said of the achievement in a release statement.
Rajaram Krishnamurthy, vice president of sales and marketing, added, “We have seen a very positive growth momentum following the introduction of the new BS-IV standard, and we aim to further capitalize on this. Customers understand our superior BS-IV solution based on proven SCR technology. They also clearly appreciate the host of additional features that our new BharatBenz heavy-duty range offers, true to our ‘Profit Technology’ tagline.”
According to the company, BharatBenz products are “made in India, made for India” and are sold and serviced through a pan-Indian network of more than 130 touchpoints that are continuously expanded further also beyond the tier-2 and tier-3 cities.