One week after announcing that it will beef up its electrification-engineering workforce, Ford on July 23 announced that it will hire more salaried employees company-wide by the end of CY2013. The company in January had indicated it would hire 2200 salaried personnel. The new announcement increases that figure to 3000. The employees will be based in the U.S. and work in product development, manufacturing, quality, purchasing, and information technology. With an attrition rate of 2.7%, the majority of the jobs are new. About half of the positions already are filled. This is Ford's largest salaried hiring initiative in more than a decade. "Engineers and technical professionals are in as much demand as our cars, trucks, and SUVs," said Felicia Fields, Ford Group Vice President for Human Resources. The company says its U.S. market share is up almost a full percentage point from last year.