NASCAR sets technology goals for 2015

  • 17-Jul-2013 12:36 EDT

NASCAR is moving to increase its relevance to real-world vehicle technology. In this photo Brian Vickers takes the checkered flag July 14 at New Hampshire Motor Speedway in his Michael Waltrip Racing Toyota Camry.

NASCAR has announced 11 technology goals aimed at making the stock-car racing organization more transparent with race teams and more relevant with fans. A few of the initiatives—part of a mandate issued by Chairman Brian France 18 months ago—will be implemented by 2014; most will be in place by the 2015 season. One of the priorities is converting the NASCAR rule book from a Word document to CAD drawings. This will enable race shops to easily check tech compliance and "tighten up gray areas" in the rules, according to NASCAR. Another inititative planned for 2015 is to provide fans access to racecar telemetry data. Strategically the organization aims to make racing more relevant to its audience by increasing the similarity between the racecars and production vehicles. "We need to move in a direction that the rest of the world is moving," said Gene Stefanyshyn, Vice President for Innovation and Racing Development who joined NASCAR last April after a 30-year engineering career at GM. Without that connection to real-world technology, NASCAR "essentially will disenfranchise ourselves with our next generation of fans,” Stefanyshyn said. 

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