Italian company Pininfarina has selected Dassault Systèmes’ 3DEXPERIENCE CATIA for Creative Designers application to design and manufacture a new concept car in honor of its honorary chairman, Sergio Pininfarina. The CATIA application enabled project designers and engineers to produce an aesthetically innovative and aerodynamic design under a tight schedule. Using virtual clay modeling and 3-D sketching features, Pininfarina designers were able to creatively experiment in the earliest stages of development with a variety of approaches, quickly converging on the most appropriate shape and configuration of the Sergio Concept Car. The resulting 3-D virtual model was rich in detail with production-ready class-A surfaces generated using ICEM Surf. Designers were also able to manage different variations of their concept car and experience each design alternative in 3-D using CATIA Live Rendering application capability. All of the designers’ styling features, including textures and colors, with the technical features developed by Pininfarina engineers, were combined into one unified model.