Audi gives Analog Devices special status

  • 14-Jun-2013 08:03 EDT

Audi has selected Analog Devices Inc. (ADI) as a long-term strategic partner in the automaker’s Progressive Semiconductor Program (PSCP), which is designed to enhance the functionality and reliability of its vehicles through close engagement with suppliers. “We are confident that by combining Audi’s system expertise with ADI's strength in signal conditioning ICs, we’ll provide efficient and optimal solutions,” said Robbie McAdam, Executive Vice President, Strategic Business Segments Group, ADI. The supplier’s technologies enable optimized system partitioning, from sensing to signal conditioning, via digitization and signal processing in powertrain, safety, and infotainment systems. ADI elaborated for AEI: “Measurement and control of vehicle systems and operations requires sensors, which convert physical phenomena into electrical signals; signal-processing ICs, which filter, linearize, stabilize, and otherwise 'shape' the electrical signals; data converters, which translate the shaped signal into a form that can be analyzed by a computer (microprocessor); and ultimately the digital processor (microprocessor, microcontroller, DSP, or some combination). ADI’s corresponding components include silicon sensors, amplifiers, multiplexers, voltage references, isolators, RF devices, and processors. Throughout this 'chain' ('signal-chain,' as we often refer to it), there may be upwards of a dozen or so different functions. Often, several of these functions are grouped together and performed by a single IC. The choice as to how to combine functions, and also the strategy for 'where' in the signal-chain to accomplish the 'difficult' (or high-performance) tasks, is a ‘partitioning.’”

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