It is rare to see the work of design students displayed at motor shows in Europe. Nevertheless, the Instituto Europeo di Design, also know as IED or the European Design Institution, in Turin has made its 10th appearance at the 2013 Geneva Motor Show. On display was a full-scale model of a project created by students from IED’s Masters in Transport Design program. It was a collaborative project with Alfa Romeo for a sedan that would also appeal to the American and Asian markets.
The project was for a design named Gloria measuring 4700 mm (185.0 in) long, 1920 mm (75.6 in) wide, and 1320 (52.0 in) mm tall, resulting from an idea by Alexandros Liokis from Greece, with support from Mayur Pipaliya from India and 18 others in the program from Brazil, China, India, Indonesia, Italy, Korea, Malaysia, Spain, Turkey, and the U.S. The designers envisaged power coming from a V6 or V8 biturbo engine.
All 20 students had begun the project, submitting their individual proposals. From these, 10 were selected and made as 1:4 clay models before Liokis’ proposal was selected and the entire class worked on the full-scale model.
“We tried to make a modern interpretation of the sedan,” explained Liokis, “so it’s kind of more fastback, the cabin is concentrated as much to the rear as possible to underline the rear wheel-drive proportions, and the main goal was to make one real Alfa Romeo, respecting the origin of the brand—all the classic models and all the elements that people expect of this brand.
“The most important feature of the car is one characteristic line that runs all around the body. In this we hide the lights front and rear and the air scoop, while the door handles share the same line. It gives dynamism to the car at the front, and there is one subline and all the volume is concentrated on this part of the car like the old Disco Volante. So it’s kind of mixing between very traditional and elegant shapes of Italian cars, with some modern sublines to give the dynamism of an Alfa Romeo.”
The car incorporates short leather straps on each side of the hood designed to echo the hood straps of classic racing Alfa Romeos. “They give a bit of the finesse of the Italians—like leather with nice details such as the stitching,” continued Liokis. “The face of the car includes the characteristic nose, the scudetto, the triangle of Alfa Romeo that we try to emphasize, and we try to separate these, so it’s a separate model in the middle of the front of the car.”