Daimler creates subsidiary for city-centric mobility services such as car sharing

  • 25-Jan-2013 09:32 EST

The car2go car-sharing fleet consists of electrified and conventionally powered smart models.

As part of a plan to significantly expand its mobility services business operations, Daimler Financial Services AG has created a subsidiary, Daimler Mobility Services GmbH. "Urban customers [especially] demand new and flexible mobility solutions," Daimler Financial Services CEO Klaus Entenmann said Jan. 21 in announcing the action. Among the existing services offered is a car-sharing program called car2go, and a smartphone app called moovel that enables customers to conveniently compare mobility options such as car2go, taxis, ridesharing services, and local public transport in terms of various parameters—e.g., trip duration and costs. Daimler in late 2012 acquired a financial interest in a company called GotttPark that allows customers to reserve parking space online in nine North American cities, and it plans to launch a similar system in Europe this year.

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