Toyota strives for ‘youthful simplicity’ with Corolla Furia Concept

  • 15-Jan-2013 09:21 EST
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Designed around a theme of “iconic dynamism,” the Toyota Corolla Furia Concept uses pure and simple surface elements to create a confident, decisive, and recognizable appearance. (Matthew Monaghan)


Simple yet strong was the theme of the Toyota Corolla Furia Concept that had its world debut Jan. 14 at the 2013 North American International Auto Show in Detroit, MI.

“The main thing was try to create something very simple yet dynamic, nothing frivolous, just focus on proportion, stance, try to pare down as much excess design as possible,” said Alexander Shen of Toyota's Calty Design Research Inc. “Our focus was always on the proportion—very stable cabin, very clean lines, really emphasize the new proportion.”

The Furia Concept strongly hints at what to expect in forthcoming Corolla models, as early as later this year, according to Shen.

The concept features short overhangs that emphasize the longer wheelbase—106.3 in (2700 mm) vs. 102.4 in (2600 mm) in the 2012 version. It also has a dramatically swept windshield, sloped roofline, and pronounced fender flares. Carbon fiber is used extensively, starting on the lower spoiler and extending down the rocker panels and rear valance, and finishing at the rear spoiler.

The 19-in alloy wheels are pushed to the corners, and sculpted front LED headlamps and rear composite LED taillights are employed.

Designed to be “more dynamic, more expressive,” and with a “youthful simplicity,” the Furia concept stays true to the automaker’s goal of developing more dramatic, expressively designed vehicles moving forward, Shen said.

“[Furia ] sends a clear message where we’re going in the future,” said Bill Fay, Group Vice President and General Manager, Toyota. “Not only will the styling be more aggressive, but it will also reflect our overall approach to the compact segment in every way.”


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