Smartphone nav apps gain favor as car owners sour on factory-installed systems

  • 15-Jan-2013 04:48 EST

About 47% of vehicle owners say they use a downloaded app on their smartphone for navigation in their vehicle, according to a recent J.D. Power and Associates study.

Satisfaction with factory-installed navigation systems among car owners fell while the number of owners using a nav app on their smartphone in the vehicle rose over the course of a year, according to J.D. Power and Associates. The company's 2012 U.S. Navigation Usage and Satisfaction Study was conducted in October and November 2012 and involved 20,704 participants. On average, satisfaction with navigation systems was 681 (on a 1000-point scale), a 13-point decrease from 694 in 2011. Satisfaction with integrated systems dropped in all categories measured, but most notably in ease of use with a score of 637 (25 points less than in 2011). About 47% of vehicle owners indicate they use a downloaded app on their smartphone for navigation in their vehicle, compared with 37% in 2011, and 46% indicate they "definitely would not" or "probably would not" repurchase a factory-installed navigation system if their smartphone navigation could be displayed on a central screen in their vehicle.

HTML for Linking to Page
Page URL
Rate It
4.40 Avg. Rating

Read More Articles On

An ultralight door architecture nets a 42.5% weight savings compared to a current production door, and that's enough to put this lightweight concept, developed via collaboration, in an enviable position.
Development of advanced automotive technologies is increasingly being driven by suppliers, rather than OEMs. And megadeals worth at least $500 million that are behind a growing number of next-gen technologies may reach the highest level since before the Great Recession. That’s the view from Las Vegas, as the 2017 CES (formerly the Consumer Electronics Show) opens to over 160,000 attendees.
The driver's experience of being in a vehicle, but not driving, means opportunities for working or relaxing, as envisioned in a vehicle cabin concept from the world's largest supplier of automotive interiors.
NBD Nanotechnologies features a new coating solution that renders fingerprints invisible on metal and glass surfaces.

Related Items

Training / Education
Technical Paper / Journal Article
Training / Education