Alicia Boler-Davis will become Vice President Global Quality and U.S. Customer Experience for General Motors effective June 1. She will assume responsibility for global quality activities from Terry Woychowski, who has elected to retire after a 32-year career. Woychowski has been Vice President for Global Quality and Vehicle Launches since 2011, after serving as Vice President of Global Vehicle Program Management since 2009 and Chief Engineer for GM's line of full-size pickups and SUVs from 1997 to 2009. Before being named U.S. Vice President, Customer Experience in February, Boler-Davis had been Plant Manager of the Orion Assembly and Pontiac Stamping plants in Michigan. She began her career with GM in 1994 and has served in various engineering and manufacturing leadership positions, including Vehicle Line Director/Vehicle Chief Engineer, Small Car; Plant Manager for Lansing’s Consolidated Operations and Arlington Assembly. She will report to Senior Vice President of Global Product Development Mary Barra for Quality responsibilities and to GM North America President Mark Reuss for Customer Experience responsibilities.