Wind River’s latest in-vehicle infotainment (IVI) software platform enables OEMs and Tier 1 suppliers to develop sophisticated IVI devices. Wind River Platform for Infotainment accelerates the rate of innovation and time to market, claims the company. Coupled with Wind River’s growing ecosystem of independent software vendors, the infotainment platform helps automotive OEMs and their suppliers develop feature-rich applications that address increasingly technology-savvy consumer expectations. Wind River’s GENIVI standard-compliant infotainment platform supports multiple hardware architectures, including leading ARM and the Intel Atom processor-based platforms accompanied by a variety of software development and test tools. Ready-to-go iPhone and iPod support allows suppliers to easily integrate related solutions and reduce bill of material costs.